bobbie - AI Fashion Assistant
Revolutionizing online fashion retail with AI-powered digital wardrobe management to reduce returns and improve customer confidence in online apparel purchases.
Active Users
In MVP phase
Conversion Rate
To paid features
Paid Subscribers
Premium storage
THE CHALLENGE
The online fashion retail sector faces significant operational overhead and consumer dissatisfaction due to garment fit issues. High rates of returns, often stemming from improper sizing or unrealistic product representation, result in substantial financial burdens for both retailers and consumers, alongside increased logistical complexities and environmental impact.
A clear market demand exists for solutions enabling consumers to visualize garment fit prior to purchase and to leverage peer-driven styling insights.
THE SOLUTION
Our organization was strategically contracted to develop bobbie, an AI-powered Fashion Assistant. Currently in its Minimum Viable Product (MVP) stage, bobbie effectively functions as a comprehensive digital wardrobe management system.
The strategic evolution of bobbie includes its development into an integrated fashion marketplace and social media platform, designed to empower users to make confident online apparel purchases with pre-assured fit accuracy.
bobbie - AI Fashion Assistant is available now on iOS and Google Play stores, with web version coming soon.
KEY RESULTS
Digital Wardrobe Success
Successful implementation of a digital wardrobe feature, enabling users to curate items, assemble outfits, and manage collections.
AI Personalization
Integration of advanced AI functionalities for personalized outfit generation and collection creation using user-imported clothing items.
Rapid User Adoption
Achieved rapid early user adoption with over 2,000 active users leveraging the application within its initial MVP phase.
Strong Monetization
Demonstrated significant monetization potential, with more than 800 users opting to purchase expanded digital wardrobe storage capacity.
TECH STACK
AI/ML Frameworks
TensorFlow, PyTorch for advanced model training and deployment
Application Development
Flutter for cross-platform iOS/Android/Web applications
Backend Services
Node.js with Express.js for scalable API development
Databases
PostgreSQL for relational data, CloudFlare R2 for flexible document storage
Cloud Infrastructure
AWS (EC2, S3, Lambda) for robust, scalable, and secure hosting
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