How we handle your information.

The Automators Inc. ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

This policy complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

Personal information

We may collect the following personal information:

• Name and contact information (email, phone number, mailing address)
• Company name and business information
• Job title and professional details
• Communication preferences
• Information you provide in forms, surveys, or consultations

Technical information

• IP address and browser type
• Operating system and device information
• Website usage data and analytics
• Cookies and similar tracking technologies

We use your personal information for the following purposes:

• Providing AI and automation consulting services
• Responding to inquiries and consultation requests
• Communicating about our services and updates
• Processing business transactions and contracts
• Improving our website and services
• Complying with legal obligations
• Marketing communications (with your consent)

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With your explicit consent
• To trusted service providers who assist in our operations (under strict confidentiality agreements)
• When required by law or legal process
• To protect our rights, property, or safety, or that of others
• In connection with a business transfer or merger

We offer free interactive tools on our website, including the ROI Calculator, AI Readiness Assessment, Customer Service Calculator, Process Prioritizer, and SEO & AI Search Analytics Dashboard. When you use these tools:

• You may optionally provide your name, email address, and company name to export a PDF report of your results
• This information is stored in our CRM system to enable follow-up communications about our services
• You are not required to provide this information to use the tool — only to export a PDF report
• Tool calculations and results are processed entirely in your browser and are not stored on our servers

Our SEO & AI Search Analytics Dashboard connects to your Google account to access data from Google Analytics 4, Google Search Console, and Google Ads. By using this tool:

Data we access

• Google Analytics 4: Sessions, users, bounce rate, landing pages, traffic sources, device and geographic data
• Google Search Console: Keywords, impressions, clicks, click-through rates, and search positions
• Google Ads: Campaign data, search terms, cost, and conversions (if connected)
• Google account email: Your email address associated with your Google account

How we handle your data

• Analytics data is fetched directly in your browser using your own Google OAuth token — it is not sent to or stored on our servers
• Your Google email address is used to create a contact record in our CRM for lead management and optional monthly report subscriptions
• PDF reports are generated entirely in your browser and are not uploaded to our servers
• Google OAuth tokens are stored only in your browser session and are never persisted or sent to our backend (except for Google Ads API queries which require server-side proxying with our developer token)

What we do NOT do

• We do not sell, transfer, or share your Google data with third parties, advertising platforms, data brokers, or information resellers
• We do not use your Google data for advertising, retargeting, personalized ads, or interest-based marketing
• We do not use your Google data to determine credit-worthiness or for lending purposes
• We do not store your Google Analytics, Search Console, or Ads data on our servers

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Limited access to personal information on a need-to-know basis
• Employee training on privacy and security practices
• Secure hosting and data storage facilities

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we securely delete or anonymize it.

Under Canadian privacy law, you have the following rights:

• Right to access your personal information
• Right to request correction of inaccurate information
• Right to withdraw consent for marketing communications
• Right to request deletion of your personal information (subject to legal requirements)
• Right to file a complaint with the Privacy Commissioner of Canada

Our website uses cookies and similar technologies to enhance your experience, analyze website traffic, and provide personalized content. You can control cookie preferences through your browser settings.

We use Google Analytics to understand how visitors interact with our website. This helps us improve our services and user experience.

We also use Microsoft Clarity, a behavioral analytics tool that records masked session replays and heatmaps, to see where visitors encounter friction so we can improve the site. Clarity automatically masks sensitive content, and Microsoft processes this data under its privacy statement.

Our website may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

We rely on trusted third-party services such as Google Analytics and Microsoft Clarity for analytics, along with providers for customer support and business operations, all bound by appropriate privacy and security agreements.

Your personal information is primarily stored and processed in Canada. If we transfer information outside Canada, we ensure appropriate safeguards are in place to protect your privacy in accordance with Canadian privacy laws.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the “Last updated” date.