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AI automation · Insurance

AI automation for insurance.

AI automation built for agencies, brokerages, MGAs, and carriers. Aligned to NAIC and state DOI rules, and to OSFI and provincial regulators in Canada.

Insurance runs on re-keyed data. The same policyholder details are typed into the agency management system, the carrier portal, the rating engine, the policy admin system, and the claims platform, over and over. McKinsey estimates 30 to 40 percent of an underwriter's time goes to administrative work like rekeying data and running manual analyses rather than pricing risk. AI takes over the repeatable parts: submission intake, quote assembly, ACORD and loss-run extraction, FNOL capture, claims triage, policy servicing, and renewals. We are headquartered in Calgary, we ship in 2 to 6 weeks, and we start with one workflow so you can prove the ROI before scaling. Every build keeps a licensed human on coverage, pricing, and claim decisions, with encryption, role-based access, and a full audit trail by default.

Your automation teamReal people
The Automators team: Chad Cox, Jesse Goodwin, and Camilly Vianna

Handled end to end by professionals.

Chad, Jesse, and Camilly lead the team that builds, ships, and maintains your automations.

$918.6B
US P&C net premiums written (2024)
30-40%
Of underwriter time on admin, not risk
NAIC
Model rules aligned
2-6 wk
Typical go-live

Sources: Insurance Information Institute, net premiums written, 2024; McKinsey, From art to science: The future of underwriting in commercial P&C insurance

In short: The Automators builds AI automation for insurance agencies, brokerages, MGAs, and carriers: submission and ACORD intake, quoting and proposal assembly, underwriting support, FNOL and claims triage, policy servicing and endorsements, and renewal preparation. Every build is designed to the NAIC model rules and state Department of Insurance requirements in the US, and to OSFI and provincial regulators such as FSRA and the AMF in Canada, with encryption, role-based access, and complete audit logging. Canadian data residency is available. Most first projects ship in 2 to 6 weeks. We start with one high-leverage workflow, measure the hours and premium it returns, then scale, and a licensed human stays in the loop on every coverage, pricing, and claim decision.

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01 — The landscape

Why insurance is automating now

Insurance is a data-entry business wearing a risk-transfer costume. US insurers wrote roughly USD 1.7 trillion in net premiums in 2024, and property and casualty carriers alone accounted for USD 918.6 billion of it, up 7.1 percent over the prior year, per the Insurance Information Institute. In an industry first, US-domiciled P&C insurers crossed USD 1 trillion in direct premiums written in 2024, reaching about USD 1.05 trillion, an 8.0 percent jump, according to S&P Global Market Intelligence. Behind every one of those policies sits a chain of manual steps: a submission is re-typed into a rating engine, a quote is rebuilt in a proposal, a binder is keyed into the policy admin system, and a loss is re-entered again at FNOL. The industry employs close to three million people in the US, and a large share of their day is spent moving the same information between systems that do not talk to each other.

The cost of that friction is well documented at the point where money is priced. McKinsey found that 30 to 40 percent of an underwriter's time in commercial P&C goes to administrative tasks such as rekeying data or manually executing analyses, not to assessing risk. On the front of the funnel, speed decides who wins: in commercial lines the carrier that quotes in hours beats the carrier that quotes in days, yet a large fraction of submissions never bind while still consuming underwriter attention. On claims, the first notice of loss sets the trajectory for the entire file, and data captured there is re-keyed across the claims, policy, and finance systems by hand. Slow, inconsistent handling is not just an expense problem: unfair or unreasonably delayed claims settlement is a regulated market-conduct risk.

This is exactly the work AI is good at. Intake agents read ACORD forms, emails, loss runs, and PDFs and write structured submissions into the agency management or underwriting system. Quoting agents assemble multi-carrier proposals and flag appetite and eligibility. Underwriting-support agents pull third-party data, run the checklist, and prepare the file so an underwriter decides instead of collecting. FNOL and claims agents capture the loss, classify severity, check coverage, and route the file, with a licensed adjuster owning the decision. The goal is not to let software bind coverage or pay claims on its own: it is to hand the routine, rules-based paperwork to automation so producers, underwriters, and adjusters spend their time on judgment. Adoption is accelerating because the tooling now plugs into the systems carriers and agencies already run, from Guidewire and Duck Creek on the carrier side to Applied Epic and AMS360 in the agency.

Compliance is the gate, and it differs by border. In the US, insurance is regulated state by state under the NAIC model framework, including the Unfair Claims Settlement Practices Act, which each state's Department of Insurance enforces through market-conduct examination, so claim timelines, notices, and documentation have to hold up. In Canada, OSFI oversees solvency for federally regulated insurers while the provinces license and supervise market conduct, through bodies such as Ontario's FSRA and Quebec's AMF, and personal information collected in quoting, binding, and claims falls under PIPEDA federally and Quebec's Law 25. The Insurance Bureau of Canada reports P&C compliance costs rose 81 percent from 2022 to 2024, so automation that produces a clean, auditable record earns its keep fast. We are a Calgary-based agency serving agencies and carriers across Canada and the US, so we design for both regimes, keep a human on every regulated decision, and prove the ROI in weeks.

02 — Workflow playbooks

What we automate for agencies and carriers.

The functions where insurance teams spend the most hours on repeatable work, each mapped to the automation we deploy and the outcome it drives.

Fn 01Submission intake

New-business submissions arrive as ACORD forms, emails, spreadsheets, and PDFs, and staff re-key them into the agency management or underwriting system, which is slow, error-prone, and the first place clean data is lost.

An intake agent reads ACORD applications, loss runs, and email attachments, extracts and validates the fields, flags missing information, and writes a structured submission into the AMS or underwriting workbench with a review step before it moves.

Submissions triaged and structured on arrival instead of re-typed by hand is the typical benchmark intake automation targets, cutting the administrative load McKinsey pegs at 30 to 40 percent of underwriter time.
Fn 02Quoting and proposals

Producers rebuild the same client data into multiple carrier portals and rating engines, then hand-assemble comparison proposals, and slow turnaround loses deals to whoever quotes first.

A quoting agent populates rating inputs from the structured submission, gathers indications across carriers, checks appetite and eligibility, and assembles a comparison proposal for the producer to review, price, and send.

Faster, consistent multi-carrier proposals with the producer still owning price is the standard benchmark, aimed at the reality that in commercial lines the faster quote wins more business.
Fn 03Underwriting support

Underwriters spend a large share of the day collecting third-party data, chasing missing documents, and running manual checks, and a big fraction of submissions never bind while still consuming that time.

An underwriting-support agent enriches the file with third-party and prior-loss data, runs the eligibility and referral checklist, summarizes the risk, and prepares a decision-ready file, while the underwriter owns appetite, pricing, and the bind.

Underwriter time shifted from collecting data to deciding on risk is the benchmark this targets, against the 30 to 40 percent of time McKinsey attributes to administrative work.
Fn 04FNOL and claims triage

First notice of loss data is captured once and then re-keyed across the claims, policy, and finance systems by hand, and inconsistent early handling drives cycle time, leakage, and unfair-claims-practice exposure.

A FNOL agent captures the loss by phone, web, or email 24/7, classifies severity, verifies coverage against the policy, opens the file in the claims system, and routes it to the right adjuster with the details already attached.

Consistent, around-the-clock intake and faster routing to a licensed adjuster is the typical benchmark, given that the FNOL stage sets the trajectory for the rest of the claim.
Fn 05Policy servicing and endorsements

Certificates of insurance, endorsement requests, ID cards, and coverage questions come in constantly and are handled one at a time, pulling licensed staff away from higher-value work.

A servicing agent handles routine certificate and ID-card requests, processes endorsement changes into the policy system with validation, answers common coverage questions, and escalates anything that needs a licensed decision.

Routine service handled the same day with clean records is the benchmark, freeing licensed staff for renewals, remarketing, and the exceptions that need judgment.
Fn 06Renewals and retention

Renewals are prepared manually against a calendar, exposures and loss runs are re-gathered by hand, and books churn when at-risk accounts are not flagged and worked in time.

A renewal agent tracks expirations, re-gathers exposures and loss runs, drafts renewal and remarketing packets, and flags at-risk or repriced accounts for the producer to review and act on before the deadline.

Renewals prepared ahead of the deadline and at-risk accounts surfaced early is the typical benchmark automated renewal prep is built to support against a book that would otherwise churn quietly.

Most insurance teams start with one high-leverage automation, prove the ROI in weeks, then scale from there.

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03 — Where leverage runs deepest

Where automation leverage runs deepest.

Ranked by the breadth of automation opportunity we see across each area's core workflows: the wider the bar, the more of that work our deployments can take over today.

Submission and ACORD intakeForm and loss-run extraction, validation, structured write-back
Highest leverage: high-volume, rules-based, re-keyed today
FNOL and claims triageLoss capture, severity scoring, coverage check, adjuster routing
Deep leverage where cost and cycle time are set
Quoting and proposalsRating inputs, multi-carrier indications, appetite, comparison
Broad leverage across every new-business touchpoint
Underwriting supportData enrichment, checklist, risk summary, decision-ready file
Strong leverage with the underwriter owning the bind
Policy servicing and renewalsCertificates, endorsements, renewal prep, at-risk flags
Steady leverage on routine, high-frequency service

Ranked by the breadth of automation opportunity we see, not a third-party index.

04 — How it plays out

Automation patterns in insurance.

Illustrative examples of the automations we build for agencies and carriers. See our published case studies for real client work.

SegmentEngagementOutcomes & impact
CASE 01Independent agency

Submission and quoting automation for an independent agency

A multi-location independent agency re-keyed every new-business submission from ACORD forms and emails into its management system and multiple carrier portals, and slow turnaround cost deals to faster competitors. An AI intake agent extracts and validates submission and loss-run data into the AMS, and a quoting agent populates rating inputs, gathers multi-carrier indications, checks appetite, and assembles a comparison proposal for the producer to price and send.

NO RE-KEYINGACORD and loss-run data extracted and validated into the AMS instead of re-typed.
FASTER QUOTESRating inputs populated and multi-carrier indications gathered automatically.
PRODUCER-OWNEDComparison proposals assembled for review, with pricing decided by the producer.
AUDIT-READYAligned to NAIC and state DOI rules, with role-based access and a full audit trail.
CASE 02Regional carrier

Underwriting-support automation for a regional carrier

Regional carriers lose underwriter capacity to data gathering, with McKinsey attributing 30 to 40 percent of underwriter time to administrative work, and a large share of submissions never bind while still consuming that attention. An AI underwriting-support agent enriches each file with third-party and prior-loss data, runs the eligibility and referral checklist, and prepares a decision-ready summary, while the underwriter keeps ownership of appetite, pricing, and the bind decision.

ENRICHEDFiles enriched with third-party and prior-loss data before underwriter review.
CHECKEDEligibility and referral checklists run automatically on every submission.
DECISION-READYRisk summaries prepared so underwriters decide instead of collecting data.
HUMAN-DECIDEDAppetite, pricing, and the bind decision kept with a licensed underwriter.
CASE 03Claims operation

FNOL and triage automation for a claims operation

A property-casualty claims operation captured first notice of loss once and then re-keyed it across the claims, policy, and finance systems by hand, and inconsistent early handling drove cycle time and unfair-claims-practice risk. An AI FNOL agent captures the loss 24/7 by phone, web, and email, classifies severity, verifies coverage against the policy, opens the file in the claims system, and routes it to the right licensed adjuster with the details attached.

24/7 FNOLLoss captured around the clock across phone, web, and email.
TRIAGEDSeverity classified and coverage checked against the policy at intake.
NO RE-KEYINGFiles opened in the claims system without re-keying across platforms.
ADJUSTER-OWNEDRouted to a licensed adjuster, with timelines and notices logged.
CASE 04MGA / brokerage

Policy servicing and renewals for an MGA and brokerage book

An MGA and brokerage handled certificates, endorsements, and coverage questions one at a time and prepared renewals manually against a calendar, and at-risk accounts churned before anyone worked them. An AI servicing agent handles routine certificate and endorsement requests into the policy system with validation, and a renewal agent tracks expirations, re-gathers exposures and loss runs, drafts renewal packets, and flags at-risk accounts for the producer.

SAME-DAY SERVICERoutine certificate and endorsement requests handled with validation.
ESCALATEDCommon questions answered, with licensed decisions escalated to staff.
RENEWALS AHEADExpirations tracked and loss runs re-gathered before the deadline.
RETENTIONAt-risk and repriced accounts flagged early for producer review.
By the numbers

Insurance runs on throughput.

2-6
Weeks from kickoff to a shipped, production automation
24/7
FNOL and monitoring on every workflow
100%
Workflows delivered with an audit trail
30-40%
Of underwriter time on admin, not risk assessment

Sources: McKinsey, From art to science: The future of underwriting in commercial P&C insurance

05 — Compliance

Compliance & regulators in insurance.

The regulatory framework every insurance deployment meets by default.

NAIC model rules & state DOI (US)

US insurance is regulated state by state under the NAIC model framework, and each state Department of Insurance enforces it through market-conduct examination. We design claims and servicing workflows to the NAIC Unfair Claims Settlement Practices Act, so acknowledgment and settlement timelines, required notices, and documentation are captured and logged, and a licensed adjuster or producer owns every coverage, pricing, and claim decision. There is no single national insurance certification, so we rely on documented controls and an auditable trail rather than a certificate.

OSFI & provincial regulators (Canada)

In Canada, OSFI supervises solvency for federally regulated insurers while the provinces license and oversee market conduct, through bodies such as Ontario's Financial Services Regulatory Authority (FSRA) and Quebec's Autorite des marches financiers (AMF). We build to fair-treatment-of-customers expectations and keep the documentation regulators look for. The Insurance Bureau of Canada reports P&C compliance costs rose 81 percent from 2022 to 2024, so a clean, automated audit record directly offsets a rising burden.

Data privacy & audit logging

Policyholder and claimant information is encrypted in transit and at rest, access is role-based and least-privilege, and every automated action is written to an immutable audit trail. In the US we handle personal and, where relevant, sensitive data under applicable state privacy and insurance-data-security laws; in Canada we build to PIPEDA and, for Quebec policyholders, Law 25, with Canadian data residency available. We do not train external models on your policyholder or claims data.

08 — Integrations

Technologies we work with.

We integrate with the platforms your team is on today. No rip-and-replace.

n8nMakeZapierOpenAIAnthropicSupabaseSalesforceHubSpotTwilioMicrosoft 365Google Workspace

and many more…

09 — FAQ

Insurance AI, answered.

Is AI automation compliant with insurance regulations?
Insurance is regulated state by state in the US under the NAIC model framework and by OSFI plus the provinces in Canada, and compliance is a property of how a system is built and operated, not a certificate you buy: there is no single national insurance certification. We design claims and servicing workflows to the NAIC Unfair Claims Settlement Practices Act, capture the required timelines, notices, and documentation, and in Canada build to OSFI and provincial regulators such as FSRA and the AMF. A licensed producer, underwriter, or adjuster owns every coverage, pricing, and claim decision, and every automated action is logged.
What insurance workflows can be automated?
The highest-leverage ones are the repeatable, rules-based tasks that pull licensed staff away from judgment: submission and ACORD intake with loss-run extraction, quoting and multi-carrier proposal assembly, underwriting support such as data enrichment and checklists, FNOL capture and claims triage, policy servicing including certificates and endorsements, and renewal preparation and retention flags. Binding coverage, pricing risk, and deciding or paying claims stay with your licensed people. We automate the paperwork and data movement around those decisions.
How much does insurance AI automation cost?
A single workflow such as submission intake, FNOL capture, or certificate handling starts in the low thousands. A larger program spanning intake, quoting, underwriting support, and claims triage across an agency or carrier is a bigger investment. Because so much time goes to re-keying, the ROI is usually fast: McKinsey attributes 30 to 40 percent of underwriter time to administrative work, and recovering even part of that, plus faster quotes and cleaner claims records, adds up quickly. The scoping consultation is free and we quote a real number before any work starts.
Will it integrate with our agency management or policy admin system?
Yes. We integrate with the systems you already run rather than replacing them, including agency management systems such as Applied Epic and AMS360, carrier policy admin and claims platforms such as Guidewire and Duck Creek, your rating engines, and the carrier portals you quote in. Integration uses supported APIs, and ACORD forms and loss runs are read and written back as structured data with a review step so nothing enters the system of record unvalidated. No rip-and-replace.
How fast can we go live?
Most first projects ship in 2 to 6 weeks. A focused workflow such as FNOL intake, certificate handling, or ACORD extraction can go live in days to a couple of weeks; a multi-system build spanning submission intake, quoting, and claims triage takes longer, with time built in for carrier-integration and compliance review. We start with one high-leverage workflow, prove it in production, then scale. We scope a real timeline in a free consultation.
Does the AI bind coverage or decide claims on its own?
No. Automation handles the routine, rules-based work: reading submissions, populating rating inputs, assembling proposals, capturing FNOL, checking coverage, and preparing files. Anything that binds coverage, prices risk, or approves, denies, or pays a claim is routed to a licensed underwriter, producer, or adjuster to review and decide. This keeps you inside NAIC market-conduct expectations and Canadian fair-treatment rules, and it means a person, not software, is accountable for every regulated decision.
Is our policyholder and claims data safe?
Yes. Policyholder and claimant information is encrypted in transit and at rest, access is role-based and least-privilege, and every automated action is written to an immutable audit trail. In the US we handle data under applicable state privacy and insurance-data-security laws; for Canadian clients we build to PIPEDA and, for Quebec, Law 25, with Canadian data residency available where required. We never train external models on your policyholder or claims data.
Why work with a Calgary-based agency for insurance automation?
Because we design for both the US and Canadian regimes from day one. We are headquartered in Calgary, so we build to OSFI and provincial regulators such as FSRA and the AMF, meet PIPEDA and Law 25, and can keep data resident in Canada, and we serve US agencies and carriers under the NAIC model rules and their state Department of Insurance. You get one team that understands cross-border insurance regulation, integrates with your existing AMS, rating, and claims stack, and ships a working automation in weeks rather than a multi-quarter program.
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